Technology has had great impact on the production of "New World Wine" and over the last few years it is has had a great impact on the marketing of wine.
Wine 2.0 NY was an event produced by the people behind the Wine 2.0 Social Network site, Smoke, Cornelius and Stone. The event showcased how far the use of technology has come. Corresponding with the Web 2.0 Expo in NY it focused on how Web 2.0 technology is opening up a whole new world of communication, networking and sharing of information about wine on the Internet.
Here is what we saw there:
The event was at Webster Hall, the venerable rock palace downtown in the village. I had not been their for many years.
The headline act was Gary Vaynerchuk of Wine Library who did a live wine evaluation of 3 Pinot Noirs before a boisterous audience at Webster Hall. He was in outrageous form see the video here: Live from New York, It’s the Thunder Show! - Episode #546.
In the hall there were throngs of people checking out wine makers showing their juice and all the latest Web 2.0 technology.
American Winery
The American Winery LLC (Walla Walla, Washington) is a group of dedicated individuals who are connecting American wineries with wine enthusiasts through the online marketplace at AmericanWinery.com. The company provides marketing support and services to wineries throughout the U.S. and enables direct-to-consumer sales of thousands of wine selections. The Website provides the most direct way for American wineries to reach wine consumers online and the easiest way for wine enthusiasts to gain access to wine ratings, wine reviews, food and wine information as well as be able to buy wine online. Any American winery can partner with AmericanWinery.com in a non-exclusive arrangement with no upfront costs or monthly fees. Anyone who has an interest in American-made wines is welcome to become part of this community.
Bottlenotes
Personalized online wine clubs and a site that features some of the best wines of the world. Weather you are new to wine, wanting to learn more, or a seasoned collector, looking for incredible boutique wines, Bottlenotes is for you.
Cruvee
Cruvee is a personalized social wine information and recommendations platform designed for wine drinkers like you! Whether you’re new to wine or have a large cellar of your own, Cruvee offers you the features you’ll want most:
Francis Ford Coppola Encyclopedia
A wonderful series of wines and a website dedicated to helping you learn about wines in a fun and exciting way.
http://www.encyclopediawines.com/
Glasshalfull 
Glasshalfull is a life perspective that includes — or even prompts — the intense desire to express yourself through incredibly clever wine-related tshirts. They have funny sayings like, I love a good corkscrew, let it breathe, ahhh, the terroir.
Merlove, the movie
Merlove is a documentary celebrating Merlot wine in response to the movie Sideways. Have the courage to embark on your own wine adventure. Merlove will help you learn more about wine, but it is your own experience that will guide your personal journey. As you try new wines you will gain love and appreciation for the gifts that wine can bring. Like anything in life, wine can be enjoyed and enhanced by sharing it with others. The bottom line is good wine is good wine and bad wine is bad wine, but that should not stop the adventure. The message of Merlove is that no single grape varietal should be singled out as superior or inferior to others. Enjoy as we interweave documentary style filmmaking with the animation of a bottle of Merlot wine named “Merlove” who must find a way to fill itself with love when aimlessly tossed into the ocean of mediocre Merlot wine.
Snooth
Snooth is a revolutionary web-based social shopping experience that is simplifying how people select, interact with and purchase their favorite wines.
Snooth is the world's most comprehensive wine database, featuring millions of reviews and hundreds of thousands of wines. It offers both casual and aspiring wine drinkers personalized wine recommendations, ratings & reviews, as well as a wine information search tool that seamlessly connects users to the websites of top online merchants and wineries worldwide.
Tasting Master
The perfect union. The love of good wine, good food, and good friends coupled with modern-day technology in the form of simple, informative software. The result? TastingMaster, a company devoted to nourishing your epicurean within through the home tasting party experience.
Twitter Taste Live
Twitter Taste LIVE is a ground breaking new tasting format will bring the famous wine personalities of the world straight to the consumer via the popular social networking tool Twitter. This is not just national, but international! Users all over the world will have the opportunity to join the worlds top wine personalities online to taste their wines.
http://www.twittertastelive.com/
Vin Village
VinVillage is an exciting new social networking organization for wine lovers that has launched throughout the country. VinVillage has created locally based social wine groups and is connecting them with “like-minded” wine lovers in their home cities and around the U.S. by bringing the membership together with an exciting local and online “wine life-style” experience offering unique and exclusive wines, events, products and services.
Sponsors of the event included
The Wine Tasting Network and GreatFood.com
Wine Library TV
Webster Hall Digital
Web 2.0 Expo
Cameron Hughes Wine
Oriel Wines
Bottlenotes, Newly released;
Bottlenotes Guide to Wine: Around the World in 80 Sips
Bibola.com
Foster's Wine Estates
Things to do, places to see, with food and booze
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