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Do you have trouble selecting wines at your local wine shop? I’ll admit I do, even with a decades of wine experience under my belt it is a challenge.
A major part of the problem is the complex state to state liquor laws that control the flow of wines from winemaker to your table in restricted distribution channels. But we can beat that.
We’ve offered a lot of tips over the years, like make friends with your wine seller, know the importer, and many other tricks. One we have not mentioned is to know the brand. Brand is certainly something we often use in making purchasing decisions, but not so often when it comes to wine. But we should, so think about this...Pernod Ricard.